We focus our website development efforts on a clean, crisp professional design rooted in direct response principles that has 1 goal- to get the website visitor to fill out a free form on your website or to call your phone number. The point of your website is to increase your business profitability and nothing else; we understand that.
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THE CLICKPOINT! ADVANTAGE
When you decide to work with ClickPoint! Media you'll get a high quality website that's more effectively positioned to grab search engine rankings than any other web development firm. We know this
because we have former scientists working for us that truly understand search engine algorithm's and we
implement optimization into our design. We guarantee that you're new website will rank for your
keywords or we'll refund your payment. It's that simple.
If that wasn't enough... we provide quicker service, and a simple process. The account manager you speak with will be the ONLY person
you ever talk to at our company. They will be responsible for all aspects of your campaign. Some firms make you speak to the designer,
the billing person, the client relations person, the manager, etc... which is a BIG waste of your time. We train our account managers
to handle all of your concerns and get the answers from the people within our company and then relay them back to you. You're time
is respected here.
OUR PROCESS
Our proven website development process has evolved over the years to ensure that we not only understand your business... we know what makes your target clients/customers tick! Our process is rooted in direct response principles so everything we do in designing your new website if focused on eliciting a response from your potential web visitors.
Step 1: Initial Competitive Intelligence
During this step we will do our initial overview of your online market, competition, and keywords. We'll dig in and see who is already getting internet website traffic in your local market and study their campaigns to see what they are doing. We have a standardized proprietary process that we use to do this and you can bet that we'll be able to tell you a few important pieces of information when we have our initial client discovery conference call.
Step 2: Initial Client Discovery Call
This is where we either meet in person or hold a conference call (depending on location) to share our findings and learn more about your business from your key decision makers. We'll learn more about your specific project goals and we'll be able to intelligently discuss your market because we've already conducted our Initial Competitive Intelligence Assessment. This is the first step to ensuring that we produce an effective product together (your website).
Step 3: Initial Strategy Development
After your discovery call we'll get our strategic planning team together to discuss the findings from the call and develop a web strategy that your new site will employ to increase your business profitability. We'll cover all aspects from, design to how the new site will grab internet web traffic to conversion tactics and analytics/measurement of goals.
Step 4: Deep Research
After we've gotten this far it would be a shame for us to "know just enough to be dangerous..." so we ensure that doesn't happen. We take your Initial Competitive Intelligence from step 1 and our notes from the Discovery Call in step 2 and match them up with the strategy we selected in step 3. We ensure that everything matches up and confirm that this is the appropriate course of action for us to take. We even have a resident, "Devils Advocate" on staff to attempt to poke holes in our strategy. When we progress through step 4 you can be sure that this is the very best course of action (COA) for your website development!
Step 5: Development
Next is the easy part... creating your visually compelling search engine magnetized lead generating machine! Our technical team works very closely with your Account Manager to ensure they develop exactly what was originally planned.
Step 6: Userability Testing
With the different operating systems, programming languages, web browsers and computers out there we need to make sure your design functions properly across ALL platforms.
Step 7: Search Engine Submission/Promotion
Although we work on the search engine optimization of the website during the site's initial construction there are still many, many tasks to do after site build out to ensure proper rankings within major search engines. We turn our SEO specialist's loose at this point and let them work their magic on your new site.
Click the "Tell Me More" button below to inquire about our Web Design Services
NEWSLETTER SIGNUP
CLICKPOINT! UNIVERSITY
Increase your conversions by 35% to 85% in 90 days or less
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